2001

Conférence

In International Congress on Modelling and Simulation Proceedings.

Theoretical concepts dealing with consumer behaviour issues from studies led in various research areas: marketing, psychology, sociology and economics. This paper presents a multi-agent simulation of consumer behaviour based on an integrating approach. Our goal is to create virtual populations including several thousands of artificial consumers that exhibit realistic behaviours in the context of a competing market. These populations are used to test the effects of marketing strategies. Existing consumer behavioural models are not well suited for the realization of such market simulations including a large number of artificial consumers. In this work a consumer behavioural model based on the concept of behavioural attitude is introduced to solve this problem. It proposes to integrate and organize most of the fundamental notions elaborated within the aforementioned research areas.

@inproceedings{said2001multi,
  title={Multi-agent based simulation of consumer behaviour: Towards a new marketing approach},
  author={Said, L Ben and Drogoul, A and Bouron, T},
  booktitle={International Congress on Modelling and Simulation Proceedings},
  year={2001}
}